Worth and self-worth is something that’s been on my mind a lot over the last few months and a subject I wanted to cover for the blog.
With the New Year bringing a lot of talk about mind-set and putting yourself in the best possible position to achieve your goals this year, knowing what you are worth is key.
By the way...
I’m hosting a talk on this very topic in Dublin in February 2018 for the Health Bloggers Community.
A lot of the questions we got at our November launch event were around how bloggers here in Ireland could move from being sent free samples to charging brands for recipe development and blog posts.
It’s something I’ve struggled with in the past, putting a price on my time and expertise. So I’ve teamed up with the guys from GetMePaid.ie to hold a Q&A session about the art of negotiation. Bloggers and influencers have so many skills they can offer to brands and that should be given a value.
If you want to get your tickets to learn how to negotiate with brands hit the button below:
If you can’t be there we’ll be making the session available on Instagram Live from the Health Bloggers Community account where you can submit questions to be asked to the panel, and then we'll save the session and make it available in the Health Bloggers Community Facebook groups and on the HBC Academy.
Make sure you’re following @hbloggerscom so you can tune in.
Back to self-worth....
I don’t want to make this post too blogging-centric. Self-worth and valuing your skills, time and expertise are all things that are relevant to people across the board, whether you are blogging, working for yourself, or do a 9-5 office job.
However I’m writing this the same month after a big row blew up online when influencer Elle Darby was shamed by a hotel in Dublin she approached to ‘collaborate’ with – offering coverage on her social media channels to promote the hotel in exchange for a free or discounted stay.
This sort of instance raises loads of issues I don’t really want to go into here. But what it did highlight to me is that confident influencers like Elle are out there proposing deals (regardless of what you think of them) because they value their skills and following.
This post from Comparison Coach Lucy Sheridan springs to mind:
Moving from full-time work to a freelance approach has definitely made me consider my value. I used to do a lot of things for brands for free or in exchange for products or services. But that’s when I had a full-time job and was doing my blog as a hobby in my free time.
Now Monday-Friday 9-5 is filled with prioritising paid work. I have clients who are paying me by the day to deliver things for them. In my ‘free time’ I have to be strategic with what I do, focusing on tasks which will grow my blog and brand and things that will lead to income, however far down the line. I am not in a position (yet?!) where I don’t need to prioritise to these things, I have bills to pay and I don’t have a monthly salary to cover them.
People still ask me to do things for free. And I bet they ask you too – even if that’s at your office job where you’re given a few extra tasks, or asked to stay behind to work on this big project, or you’re passed over for a pay-rise again even though your boss left 6 months ago and you’re basically doing their work now. Sound familiar?
These are the tips I would give that I’m also trying to implement myself when it comes to valuing yourself and getting what you deserve:
1. Ask other people what you’re good at
One of the biggest indicators to me of what I should or could be doing with my life was asking other people what they saw as my strengths.
- What do people say about you when they describe you?
- What is the thing they know you for?
- What is the thing people come to you for advice for?
These things are a good basis for working out what you could be monetising.
Bailey Richert is an ‘infopreneur’ who advocates creating e-books, resources and courses based around the things you already know. You don’t need to do fancy training or hundreds of degrees to teach and share what you already know and are good at.
Check here out on her website and download her free toolkit.
2. Write down your skills
As well as asking others about your strengths, check in with yourself. Get a piece of paper and a pen and write down everything you can do. Everything. Even if that’s ‘use Microsoft Word’ or ‘make a killer cup of tea.’
Stand back and look at how flipping accomplished you are!
Then make a new list, transferring all the things that could be monetised or would be of value to someone else who can’t do those things. You might start to see themes. Mine are: planning, writing and teaching/sharing. All my skills and expertise come under these umbrellas and are areas that I could grow and promote about myself.
Make sure these words are on your CV, your LinkedIn (see next point), your website biog, that you have a lift pitch about who you are and what you do if you’re ever asked and maybe have those words pinned up somewhere so you instil in yourself your skills and strengths. You have a lot to offer.
Kerry Lyons at the Imperfect Life Co. has the best kickstart your life mini-course that might get you thinking about what you want from life and what you're good at. Give it a go, it's free.
3. Update your LinkedIn profile
Updating LinkedIn gives you a really structured format into which to tell the internet who you are and what you’re about.
It really forces you to think about your skills and find a way to communicate them to the world. If you want people to pay you for your expertise, you need to be able to articulate what it is they’re buying from you.
Even if you’re not looking for a new job I still recommend this as a good exercise. It will make you realise just how much you have to offer and if a dream job pops in through LinkedIn then hey, that’s a bonus!
As well as all the obvious things like adding your jobs, dates and related media, make sure you have a killer headline which really grabs people. Don’t use it to say what job you’re in. Use it to say what you can offer.
I recently changed mine to:
Creating ideal events for exciting brands |
Building the community you want to be part of
I would love to know what you think!
These are two articles I found helpful when writing my headline:
Craft a PowerfulPinkedIn Professional Headline
How to turn your LinkedIn profile from blah to memorable
Not to give away too much from the session we’ll be having in March, but I know the very first tip that the GetMePaid lads will be dishing out.
How do you get companies to start paying you? Ask.
It’s pretty simple. People aren’t going to offer you money if they don’t have to (well, probably not anyway!). If they think you’ll do it for free then they’ll try their luck.
If you want to start getting paid for doing something, ask for payment. Ask if there is a budget for the work or ask would they like to see your rate card? There are plenty of polite ways to make the ask that don’t feel ‘money grabby’ but make clear that your services are not available for free.
Read more from the GetMePaid geniuses in these two posts on the Health Bloggers Community Magazine:
For more tips please do join us in person or virtually at the Health Bloggers Community session on 20th February in Dublin. For tickets and full information click on this big button: