I talked last week about how I've been struggling for over a year to define who I am and what I do.
One of the possible titles that has come up for me in trying to get to that perfect 'elevator pitch' and succinctly summarise what I do is.... space holder.
Now I'm going to be honest. When I first heard someone describe themselves as a space holder last year I thought it was a total load of baloney. A woo-woo title for someone who didn't live in the real world where proper jobs are made (sorry to anyone who that applies to).
The lack of clarity around the title became apparent more recently when I plucked up the courage to use it and wrote ‘space holder’ on my biography for The Reset website. As we were yet to launch the website my business partner Lauren thought that I had put the two words in because I didn’t know what to write. She thought they were literally a ‘space holder’ for words still to come that actually meant something!
The trouble is, the alternatives to space holder don't quite fit what I do.
Event Producer is seriously dry. It sounds corporate and like I organise conferences about toilet roll. It does say what I do in some aspects of my work life. For a few people it will make sense and allow them to put me in a box. I'm using that title in places like LinkedIn for example, where more corporate people might stumble across me and struggle to understand what I do unless I use it.
But I feel like Event Producer doesn't really cover what I do on a blog. Or what I do when I write a newsletter and someone takes the time to read what I’ve written. Or if I make some video content, or chat to you on Instagram Stories or even create an Instagram post.
However 'blogger' is nowhere near extensive enough. It sadly has negative connotations with some people, assuming that I’m just after freebies or don’t have ‘real’ skills. It tells people I’m a content creator, but it doesn’t cover the events I organise or the ‘In Real Life / IFL’ presence that I have which is super important to me and what I do.
What’s the one common thread though?
All the things that I do are about creating a space.
I'm a bit of a geek so I've looked up in the Oxford English Dictionary what 'space' means. Here are three definitions that really click when I'm talking about a 'space holder':
1. An interval of time (often used to suggest that the time is short considering what has happened or been achieved in it)
2. A continuous area or expanse which is free, available, or unoccupied.
and the 'bingo' one:
3. The freedom to live, think, and develop in a way that suits one.
I think of all the people I admire who host amazing podcasts and think of the space they create for me when I listen to their episodes (I've got an update on my favourite podcasts coming soon by the way - there are so many to add, my first set is in this post here).
I think of the coaches I follow who send thoughtful newsletter packed with resources and insights that make me stop and think for a few minutes or take action.
I think of the people I follow on social media that create really engaging posts or direct me to other great content that resonates with me and is perfect for me and what I need at that moment.
They're all space holders!
So…. I’m going to go with it. I’m a space holder.
What is a space holder to me?
A space holder is someone that creates windows of freedom to live, think and develop through the content and communities they curate.
I’m sticking to including space holder in my description on the blog and on The Reset site. I do think though for clarity I’ll link the words 'space holder' to this post for anyone that seems confused. Which by the sounds of things is going to be a lot of people. Maybe that will change one day.
What do you think? Does space holder mean anything to you? Does this help clarify the term or do you think it still sounds a bit airy-fairy? What do you think my alternatives are? What would you call me?!
By the way I have a mailing list where I send you that inspiring space straight to your inbox if you’d like to have it. Sign up here and receive a free copy of my e-book Create Your Own Flourishing Pantry as a little bonus.
And if you're looking for a space to reconnect with what youwant to achieve and do it surrounded by like-minded people then I've created The Reset, a series of retreats designed for women like you, by women like you. Find out more here.
If you’re struggling with growing your wellness business - what to call yourself and how you serve the world, why don’t you book a free step-forward coaching call with me so we can talk it out? No strings attached, I’d love to help.
Not sure what coaching is or whether it’s for you? Find out more about coaching with me here.
I also run a private Facebook group for wellness business owners new and existing where I share more resources, run live sessions and bring together a community to help and support you. Join us now.